November 16, 2010

How To Listen To The Beatles.

On November 15, 2010, Apple teased the internet with a special announcement:



iPad iOS 4? A new line of 3G MacBooks? The first Macintosh-powered consumer vehicle?? Oh the possibilities. As it turns out, the secret unveiled was much better than all of these things combined:



Note the sarcasm.

For an extremely innovative, forward-thinking enterprise such as Apple, the release of the back-catalog of a band that, to some extent, invented modern rock music is just a bit of a step backward - and a ridiculous one at that. It's also a bit arrogant, as Apple appears to think they've re-invented the band and effectively branded them as Apple products (go to the Apple site and have a look for yourself; see how the visual you are greeted with strikes you).

Do yourself and the Beatles a favor: visit your local record reseller and buy a Beatles LP for $10. Not only will you have a timeless piece of memorabilia and a pure representation of the music and the era of its release, but you'll be supporting local business as well. For that, the Beatles would applaud you.
blog comments powered by Disqus

>> << <